Audience Analytics Dashboard for Smarter Marketing Campaigns
Our audience dashboard gives you the tools you need to understand contact data and act on it—all in one place.
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A/B and Multivariate Testing for Emails and Newsletters
Test different versions of your email campaigns and take the guesswork out of your marketing.
Customer Journeys API trigger for a contact | Mailchimp Marketing API Reference
A step trigger in an Automation flow. To use it, create a starting point or step from the Automation flow builder in the app using the Customer Journey API condition. We’ll provide a url during the process that includes the {journey_id} and {step_id}. You’ll then be able to use this endpoint to trigger the condition for the posted contact.
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Analytics and Reporting Tools to Track Marketing Campaigns
Mailchimp’s analytics and reporting tools make it easy to discover what’s working in your marketing campaigns and take action where you need to improve.
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How to Use UTM Codes to Track Email Success
Email UTM codes, especially UTM medium codes, can help you track whether your email campaigns are a success. Learn more about how to leverage UTM codes.
Using the Customer Journey to Guide Your Campaigns
In our research and conversations with customers, a theme emerged: It's hard to identify which marketing tools and techniques match your needs at any specific time.
Streamline Payment Communications: The Art of Remittance Emails
Master the art of remittance emails to streamline payment communications. Learn how to craft effective messages that enhance clarity, efficiency, and foster strong client relationships.