Fourth of July Email Marketing Tips
Just because July 4th is a big holiday doesn’t mean you have to go all out. But if you do have something to say, we’ve got some tips for you.
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Transactional Email
Automated emails sent from one sender to one recipient, usually related to account activity or a commercial transaction.
Return on Investment (ROI)
A calculation of the monetary value of an investment versus its cost.
Personalized Product Recommendations
Suggestions to customers for products they may be interested in based on products they’ve already bought or viewed online. For example, if a customer bought the same tank top in 3 colors, there’s a good chance they’ll like the same tank in a new color.
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Omnichannel marketing delivers on audience demands by helping a business present a consistent, informed message through multiple channels.
Marketing Analytics
A math-based discipline that seeks to find patterns in data to increase actionable knowledge. Analytics employs statistics, predictive modeling, and machine learning to reveal insights and answer questions.
Integrated Marketing
The practice of aligning all marketing tactics to the same core messaging for a consistent customer experience with your brand.
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Learn how to use Google Analytics to better understand your audience and make the most of your data.