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What is a Dashboard Used for in Business?

As a digital marketer, you might be faced with an overwhelming amount of raw data on a daily basis. Find out how a dashboard can help you make sense of it all.

What is a Mailchimp Partner?

Our partners are certified marketing aces. Learn who they are and how they can help your business grow.

Web Push Notifications for Brands: Beginner Guide

Learn how to leverage web push notifications for your business and understand the benefits of implementing this marketing feature into your business notification strategy.

Using the Customer Journey to Guide Your Campaigns

In our research and conversations with customers, a theme emerged: It's hard to identify which marketing tools and techniques match your needs at any specific time.

Using Landing Pages to Connect with Customers

How Azalea San Francisco is using this marketing tool to drive sales and stay relevant.

Behavioral Targeting and Tags: How and When to Use Them for More Powerful Segmentation

Give your app’s marketing a personal touch with behavioral targeting data and tagging through Mailchimp’s API.

Is Now the Time to Hire Outside Help?

Wondering if you need to hire an outside freelancer or marketing agency? Start by asking yourself the following questions.

Testing Your Way to Better Facebook Ads in Mailchimp

Alan Martofel says Facebook ads are the “bread and butter” of his marketing strategy.

Social Media Strategy for People Who Sell Stuff

Your goals for social media should be different from your goals for email marketing. Here are a few simple, doable social media posts for small online stores.

Real Talk: Effective SMS Customer Engagement Strategies

Do you feel like your marketing messages are getting lost in the noise? Discover SMS customer engagement strategies that turn a simple text into a conversation.

Rewarding Customer Engagement With Pre-Built Segments

Gingiber uses Mailchimp's pre-built marketing segmentation to identify their most engaged customers.

Ultimate Guide to Psychographic Data

Psychographic data is the key to understanding who your audience is and how to target them. Learn how to use psychographic data in your marketing.