5 Data-Driven Tools to Maximize Holiday Sales
Use these dynamic tools to help maintain momentum during the holiday sales season.
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Fourth of July Email Marketing Tips
Just because July 4th is a big holiday doesn’t mean you have to go all out. But if you do have something to say, we’ve got some tips for you.
4 Ways to Maintain Brand Consistency Across Your Marketing
Create a brand message and visual style that’s recognizable and dependable.
11 Business Ideas to Inspire You in 2022
Check out these top business ideas in 2022 and get inspired to start your own business with this step-by-step guide
Email Etiquette Rules Everyone Should Follow
Learn 10 email etiquette tips to boost your communication skills.
Transactional Email
Automated emails sent from one sender to one recipient, usually related to account activity or a commercial transaction.
Return on Investment (ROI)
A calculation of the monetary value of an investment versus its cost.
Personalized Product Recommendations
Suggestions to customers for products they may be interested in based on products they’ve already bought or viewed online. For example, if a customer bought the same tank top in 3 colors, there’s a good chance they’ll like the same tank in a new color.
Personalized Marketing
The practice of using analytics to make advertising messages and product experiences feel unique to each customer. Personalized marketing is much more than just inserting the customer name into the same marketing email that goes to all of your customers.
What is Omnichannel Marketing?
Omnichannel marketing delivers on audience demands by helping a business present a consistent, informed message through multiple channels.
Marketing Automation
A process that enables technology to take over repetitive marketing tasks from people, freeing people to focus on strategy. Technology can automate scheduled email sends and social site postings.