Using the Customer Journey to Guide Your Campaigns
In our research and conversations with customers, a theme emerged: It's hard to identify which marketing tools and techniques match your needs at any specific time.
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Using Landing Pages to Connect with Customers
How Azalea San Francisco is using this marketing tool to drive sales and stay relevant.
Behavioral Targeting and Tags: How and When to Use Them for More Powerful Segmentation
Give your app’s marketing a personal touch with behavioral targeting data and tagging through Mailchimp’s API.
Is Now the Time to Hire Outside Help?
Wondering if you need to hire an outside freelancer or marketing agency? Start by asking yourself the following questions.
Testing Your Way to Better Facebook Ads in Mailchimp
Alan Martofel says Facebook ads are the “bread and butter” of his marketing strategy.
Social Media Strategy for People Who Sell Stuff
Your goals for social media should be different from your goals for email marketing. Here are a few simple, doable social media posts for small online stores.
Real Talk: Effective SMS Customer Engagement Strategies
Do you feel like your marketing messages are getting lost in the noise? Discover SMS customer engagement strategies that turn a simple text into a conversation.
Rewarding Customer Engagement With Pre-Built Segments
Gingiber uses Mailchimp's pre-built marketing segmentation to identify their most engaged customers.
Ultimate Guide to Psychographic Data
Psychographic data is the key to understanding who your audience is and how to target them. Learn how to use psychographic data in your marketing.
What Is Psychographic Segmentation? Examples and Best Practices
Psychographic segmentation allows you to segment your audience for better campaigns. Learn how to use this segmentation method in your marketing today.
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Mouth Foods Finds its Voice Through Email
The team running the online snack marketplace explain how they keep their messaging focused.