What Is Customer Churn?
Customer churn can impact your company’s success. Learn more about customer churn and how to reduce it in this guide.
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What Is Customer Care & How Does It Impact Your Business?
Having good customer care is critical for the success of your business, and fortunately, there are many ways you can continue to improve your customer care on a daily basis. Read on to find out.
Customer Lifetime Value and Why it Matters
You’ve heard about CLV. But what is it, how can you calculate it, and why does it matter? Mailchimp’s tools and resources will help you get started.
How a Client Onboarding Checklist Can Drive Results
Improve your onboarding process with a new client onboarding checklist. This way, you can make a great first impression and retain more customers.
Cleaning Email Lists 101: Refreshing Address Lists
Learn how to scrub your email list. Regular email cleaning benefits your email marketing strategy and can improve metrics like conversion and open rates.
Churn Prevention Strategies to Maximize Client Retention
Say goodbye to attrition with effective churn prevention strategies. Improve customer retention and build stronger relationships with our expert tips.
Cancellation Email Strategies: Turning Goodbyes Into Brand Wins
Discover how a cancellation confirmation email can be more than just a farewell. Learn strategies for crafting messages that encourage future engagement.
Why Brand Salience Matters for Brand Loyalty and Customer Retention
Brand salience is vital to ensuring your business is the go-to for consumers. Rise above the competition by improving brand salience.
How to Turn Customers into Brand Advocates
Learn how to build a brand advocacy program that turns customers into advocates for your business.
Targeting 101: A Beginner's Guide to Segmentation
The hardest thing about ‘segmentation’ is the term itself—learn how to get started.
How to Write a Vision Statement
A company vision statement spells out what a business aspires to achieve.
Search Engine Results Page (SERP)
A search engine results page, or SERP, is the page you see after entering a query into Google, Yahoo, or any other search engine.