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How to Make Retargeting Work for Your Business

Here are a few of the ways you can use retargeting ads alongside your other marketing channels to build your brand and sell more stuff.

How to Drive Traffic From Instagram to Your Website

Instagram is a powerful marketing tool—when optimized correctly. Learn how to drive traffic from Instagram to your website the right way.

How Sticker Mule Combines E-Commerce and Email

Sticker Mule makes stuff to stick onto other stuff. Designers upload their creations and place orders through the Sticker Mule marketplace.

How Happy Socks Spreads Happiness Through Automation

Using email marketing to boost sales or interest in your brand is important. Happy Socks developed a plan that works.

How Blink Built Its Business with Email Automation

How home security company Blink uses segmentation and email automations to keep their marketing relevant to their customers.

When Should Your Business Hire an SEO Expert?

SEO is the backbone of your digital marketing, but how do you know when it’s the right time to hire an SEO expert? Here’s what you should know.

Hard Bounce vs. Soft Bounce: What’s the Difference?

Hard bounce vs. soft bounce: Understand what these email delivery errors really mean for your marketing strategy and how to reduce bounce rates.

What Is Google Shopping? Everything Businesses Should Know

Get the most out of your Google Shopping efforts with these best practices.

Total Quality Management (TQM): A Business Process Guide

Learn about total quality management and how to use it to improve your business processes and customer satisfaction.

How to Test Website Accessibility

How do you know if your website is accessible to those with disabilities? Read on to learn how to test your website’s accessibility with leading tools.

15 Key Parts of a Website Layout

Are you building a website and don’t know where to start? Understand the key parts of a website layout before you get started.

Introducing a New and Improved Campaign Builder

We redesigned the campaign builder to look and work like a checklist, which gives you the power to create an email in any order you want.