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Mastering the MEDDIC Sales Process

Use this guide to explore the MEDDIC sales process and see how it can effectively qualify leads and transform your sales approach for optimal results.

How to Measure Marketing on YouTube

Measuring marketing on YouTube means looking at the popular KPIs—and the metrics that matter most to your business. Follow this guide to YouTube’s analytics.

How to Measure the Impact of Public Relations Campaigns

How do you determine if your PR campaign was successful? In this guide, you'll learn how to analyze your results and find out what’s working.

Integrate QuickBooks with Mailchimp to Maximize Sales Potential

5 ways customer insights, segmentation, and automation help you power your marketing and grow your business.

Marketing vs. Transactional Emails Explained

Marketing and transactional emails work differently but are both vital to the customer experience. Learn how to use them in your marketing strategy.

Marketing to Gen Z vs. Millennials: Key Differences

Millennials and Gen Z may seem similar, but don't underestimate their difference in your marketing efforts. Learn how to target both generations.

7 Marketing Resolutions from Mailchimp Customers

We asked 7 of our customers what their New Year’s resolutions are, and the answers we got were so insightful and motivational that we had to share them.

Choose the Right Marketing Research Methods

Discover how to select the best marketing research methods to gain insights, improve strategies, and boost your business success.

What is Marketing Reach? How to Measure and Improve It

Learn the definition of marketing reach, its importance, and how to optimize your campaign's marketing reach.

How to Market a Product

Marketing products is a challenge for every business. Get tips for how to go about product marketing and learn about tools to use to support your efforts.

How to Write a Marketing Plan & Use a Marketing Plan Template

A marketing plan is essential for outlining and tracking your marketing strategy. Use this guide and our free marketing plan template to get started.

Marketing Operations 101: The Basics Every Business Owner Should Know

Want to improve your marketing campaigns? Use this guide on marketing operations essentials to build a winning team and unlock your brand’s full potential.