Tracking Your Lead Source: Why It Matters and How to Do It Effectively
Do you know which marketing channels lead potential customers to your brand? Get the inside scoop by learning how to track lead sources.
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How To Improve Your Lead Qualification Process
Maximize lead quality with this guide to improve lead qualification. Learn proven strategies to identify high-quality leads and increase conversions.
From Clicks to Conversions: Mastering Landing Page Split Testing
Boost conversions with landing page split testing. Learn the benefits, types, key elements to test, and best practices to refine your pages for maximum impact.
Landing Page Best Practices for High Conversion Rates
Designing a landing page can be more complicated than it seems. Follow these landing page best practices to ensure your website is functional—and eye-catching.
Building a Knowledge Base That Works
The best way to share essential information with your customers and employees.
Keyword and Content Research for Small Business Blogging
To create successful blog posts that drive results, you’ll need to explore the content that’s already out there.
How Jopwell Tripled Their Email Volume and Maintained an Open Rate of 30%
The diversity hiring service uses Mailchimp’s Marketing CRM and data insights to get a holistic view of their candidates and clients.
How to Write an Email for a Job Application: Best Practices & Examples
When applying for a job via email, it's important to craft an email that makes you stand out. Use these tips to write a great job application email.
JavaScript Animation Functions & Libraries
Check out these JavaScript animation libraries and functions to get inspired. Learn how to create animations to boost conversions.
The Importance of IP Reputation in Email Marketing
Your IP reputation is essential for successful email marketing and digital advertising campaigns. Learn how to improve and maintain your online reputation.
Introduction Email Strategy: Connect With Busy Decision-Makers
Your complete guide to writing an introduction email that converts. Learn smart strategies to connect with busy executives and other key decision-makers.
Introducing Product Blocks
Product blocks provide you with a super simple way to add 1 or more products from your connected e-commerce store to your Mailchimp campaign, in just a couple of clicks.