For a more advanced look, consider using the Mailchimp domain reputation checker. This IP reputation service takes a deeper look at your sending history to determine the IP reputation score. The tool will also explain how it reached that conclusion.
Tips to improve IP reputation
If your IP reputation is low, increasing it is essential for effective email marketing campaigns. Fortunately, there are steps you can take to improve it–some of which we've already mentioned throughout the article. We've put together a few more ways to help boost your IP reputation below.
Reanalyze your strategy
The easiest thing to do is look at what you're doing versus what happened when your score dropped.
Are you sending out too many emails? Is the open rate low? How informative are the messages you're sending? Are your subject lines clear and concise, or do they read like spam?
Watch for patterns in the emails that correlate to a drop in subscribers. Maybe you need to back off a little, or perhaps you need to send 2 emails a week that are more useful. Don't just send emails to send emails. Make it count.
Implement a firewall
A web application firewall, WAF, exists to keep spam and malware out. The server for the application uses a WAF to review everything that comes its way. With no malicious links getting past the firewall, malware can't get into the system.
Set up 2 servers
Efficiency is Business 101. Using the same IP address to handle email marketing and normal business emails might seem more efficient, but don't let the convenience fool you. Having 2 servers allows each one to focus on a different purpose. Emails sent to consumers are already sent at higher volumes. Removing business emails could majorly reduce the amount of activity, and streamlining the servers would show improvement.
Maintain a positive IP reputation for successful marketing campaigns
Your IP reputation dictates whether potential and existing customers see your marketing campaigns. A low reputation score can lead to deliverability issues, resulting in your campaigns never seeing the light of day. On the other hand, a positive IP reputation ensures your digital correspondence doesn't get flagged as spam and makes it to recipients' email boxes.
When it comes to getting the message across, you want to know that the tools your business uses in its marketing efforts are legitimate. From online ads and ad retargeting to email campaigns, Mailchimp helps keep your IP reputation in the green with automatic content reviews. This simple tool keeps everyone informed of potential problems.
Getting ahead of any issues and staying on top of your IP reputation score will keep your company from hitting marketing roadblocks. Avoid spam filters and get in front of the people who are most likely to engage with your emails by maintaining a good IP reputation.