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Pixel Tracking vs Cookies: Key Differences Explained

Discover the key differences between pixel tracking and cookies, their uses, advantages, and impact on privacy regulations.

Using the Pareto Principle in Business

Is there a formula for business excellence? Explore how the Pareto principle can help you work smarter, get better results, and grow your business.

Outcome-Based Selling: Focus on Results

Discover how outcome-based selling can transform your sales approach. Learn techniques to achieve better results and client retention.

Organic vs Paid Social Media: Pros and Cons for Your Business

Learn about the differences between organic and paid social media campaigns and the pros and cons of each.

Online Ads: How They Can Help your Business

There’s no better place to advertise than on the internet. Learn about the different types of online ads, why they’re good for business, and how to make them.

Omnichannel SMS: One Channel to Sync Them All

Omnichannel SMS can help you avoid losing customers between touchpoints. Here’s how to get started.

Goodbye, Data Silos: A Guide to Using Omnichannel Data

Ready to ditch data silos for good? Discover practical ways to gather omnichannel data that tells the complete customer story and drives better decisions.

What is Media Mix Modeling and How to Use It Effectively

Want better marketing results? Learn how media mix modeling analyzes performance and improves ad spend efficiency.

Low Fidelity Prototypes vs. High Fidelity

Prototyping is an important part of the UX design process. Learn more about the difference between high- and low-fidelity prototypes here.

Lean UX: A Guide to Improve User Experience and Productivity

Lean UX can benefit design teams, helping them create better and more user-focused products. Learn more about this approach here.

Examples of KPIs for Small Businesses

Obtain a better understanding of KPIs with examples for different business departments.

How Lumi Does the Work so Their Customers Don’t Have To

Lumi was started with the intention of bridging the gap between packaging manufacturers and e-comm businesses.