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Open Rate Success with Sid and Ann Mashburn

How the retail power couple segmented their audience to build better customer relationships.

IMAP vs. POP3: Pros and Cons for Business Owners to Consider

When choosing an email server, you’ll often have to pick between IMAP and POP3. Learn more about these email protocols here.

Understand ICP Marketing and Your Ideal Customer Profile

Explore ICP marketing strategies to pinpoint your ideal customer profile. Build meaningful connections and achieve better marketing outcomes.

The Benefits of Human-Centered Design in Website Creation

Human-centered design encourages you to put users first and make empathic design choices, leading to better results. Read on to learn more.

How Wonder Hooks New Users with Customer Journey Builder

Wonder makes better digital experiences possible—see how they encouraged potential hosts to give it a try.

Personalize Your Customer Experience with These Tips

Strategies to help you build a better customer experience

How to Optimize Images for Your Website

Optimized images can speed up your website and provide visitors with a better experience. Read this to learn how to optimize images for your site.

How to Carry Holiday Momentum into the New Year

After a busy holiday season, prepare your business to do even better this year.

How to Calculate Profit Margin Easily

Learn how to calculate profit margin easily with our step-by-step guide. Master net profit margin calculations for better business insights.

How Search Engines Work

Learn how to create a better SEO strategy by gaining knowledge about search engines, websites, crawling, indexing, and more.

Email Marketing with Google Ads: The Dynamic Duo

Like all great combos—think peanut butter and jelly, dinner and a movie, bacon and eggs—retargeting ads and email are better together. Here's how to use them to give your marketing a 1-2 punch.

High Touch vs. Low Touch Engagement Models in Business

Knowing the differences between high touch and low touch engagement can help you build an effective customer support strategy.