The Difference Between Vibrance and Saturation
Are you ready to make a difference in the photos in your email campaigns? Learn how to use vibrance and saturation the right way.
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Learn How To Create UTM Links and Understand Why You Need Them
UTM codes track user behavior from a campaign and determine conversion rates for businesses to better optimize their campaigns. Learn how to get the most out of UTM links.
Using Segmentation to Improve Click Rate and Increase Sales
Mailchimp’s list segmentation is a powerful tool that allows campaigns to be sent to targeted segments of subscribers.
Using Personalized Product Recommendations to Earn More Revenue
Do campaigns with personalized product recommendations actually perform better than those without? Let’s take a look.
Types of Shots: Best Angles For Camera, Film–and Marketing
Want to spice up your marketing campaigns? Learn the ins and outs of types of shots traditionally used for film to upgrade your product photography.
Maximize Customer Engagement with Two‑Way SMS
Drive results with two-way SMS. Use two-way messaging to build effective campaigns that boost engagement and strengthen communication with customers.
Why Tracking Codes Matter in Digital Marketing
Tracking codes are the key to smarter digital marketing. Monitor, measure, and enhance your campaigns for maximum impact and ROI.
Targeted Marketing: Reach Your Ideal Audience Every Time
Targeted marketing allows you to implement effective campaigns personalized to specific audiences. Learn more about targeted marketing in this guide.
Sync Litmus with Your Mailchimp Account
ESP Syncing allows you to sync the emails and templates you've created in Litmus Builder directly to your Mailchimp account.
Subject Matter Experts: How Marketers Can Leverage SMEs
A subject matter expert (SME) can boost your marketing credibility and add value to your content. Here’s how to find and leverage SMEs for your campaigns.
How to Make a Brand Style Guide–With Examples
Brand style guides help companies to reach an intended audience with campaigns that are not only useful but campaigns that resonate with their target demographics.
Stitching Together Data with Gwynnie Bee
Though their daily emails allowed them to connect to potential customers, it was time-intensive to create an entire campaign every day. A/B testing gave Gwynnie Bee valuable insights, but by the time they found a winning combination, the campaign had alre