SMTP Relay vs. SMTP Server: Understanding the Differences
An SMTP relay can help improve the deliverability of your email campaigns. Learn how SMTP email relays are different from SMTP servers and their benefits.
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SMS Winback: Crafting Your Customer’s Return Journey
SMS winback campaigns make customer retention easy. With a few well-timed texts, you can bring inactive customers back to your brand.
SMS Keywords: The Shortcut to Customer Connection
Real-time customer interaction begins with SMS keywords. Explore methods to develop, implement, and analyze keyword performance in your marketing campaigns.
Get More Attendees with Smarter SMS Event Marketing
Drive event attendance with SMS marketing campaigns that send smart, timely messages to your audience.
Simplify, Simplify, Simplify with Fjällräven
Fjällräven's overall mission to create beauty and function has made its way into their emails. Here’s how they did it.
How Shapeways Increased Their Click-Through Rates by 525%
The 3D printing leader used tags and tag-based automations to send their email engagement through the roof.
How to Avoid a SHAFT Violations in SMS Marketing
Are your SMS campaigns putting your business at risk? Discover how to avoid a SHAFT violation and ensure compliance in all your text message marketing efforts.
Seasonal Marketing Strategies to Maximize Returns
Maximize returns through strategic seasonal marketing, leveraging timely campaigns to captivate audiences and boost your business's bottom line.
What Is RFM?
Learn how to use the RFM model to identify top customers and build effective, targeted campaigns.
What Is Psychographic Segmentation? Examples and Best Practices
Psychographic segmentation allows you to segment your audience for better campaigns. Learn how to use this segmentation method in your marketing today.
How Predictive Marketing Improves Targeting
Use predictive marketing to anticipate customer behavior and personalize campaigns that drive better results.
Predicted Demographics Guides Strategy for Greensbury
Greensbury uses predicted demographics to zero in on who opens emails—and who purchases.