What is Customer Success?
Customer success means being one step ahead of customers and their issues. Follow these customer success management tips to build strong client relationships.
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What Is Curated Content? Tips & Examples
Curated content can be content like blogs and social media posts that you share with your audience. Check out these content curation tips and examples.
What Is CPM? The Role of CPM in Marketing
Cost per thousand (CPM) is one type of pricing model commonly used in digital marketing. Learn how CPM works and whether it’s right for your brand.
What Is Copywriting and Why Is It Important in Marketing?
Copywriting is the backbone of many content marketing campaigns. Learn more about copywriting, including what it is and its importance here.
What Is Conversion Rate Optimization?
Conversion rate optimization increases the percentage of conversions for a particular action. With CRO, you can lower your cost of acquisition and grow.
What Is Conjoint Analysis?
Discover why conjoint analysis is one of the best market research techniques and learn which type is best for you and your business.
What is Business Intelligence and How To Use It
A business intelligence system mines raw data and transforms it into valuable insights. Here’s what you need to know about using BI tools.
What Is Behavioral Targeting?
Highly personalized and timely marketing requires knowing who is in your audience and how they interact with your business.
What is Backlinking and Why is it Important for SEO
Backlinking is a crucial component of SEO. Learn everything you need to know about backlinking and why it’s crucial to your marketing strategy.
What Is an SRT File?
SRT files are a common file format used to create subtitles. Read this to learn more about what SRT files are, how to open them, and how to create your own.
What Is an Attribution Model?
A marketing attribution model determines how credit is assigned to marketing channels for conversions and can help you allocate resources more effectively.
What Is a Whitepaper? When & How to Use One
Whitepapers are a valuable part of any marketing strategy. Read this guide to learn what they are, their purpose, and how they can benefit your business.