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What Is Conjoint Analysis?

Discover why conjoint analysis is one of the best market research techniques and learn which type is best for you and your business.

What is Business Intelligence and How To Use It

A business intelligence system mines raw data and transforms it into valuable insights. Here’s what you need to know about using BI tools.

What Is Behavioral Targeting?

Highly personalized and timely marketing requires knowing who is in your audience and how they interact with your business.

What is Backlinking and Why is it Important for SEO

Backlinking is a crucial component of SEO. Learn everything you need to know about backlinking and why it’s crucial to your marketing strategy.

What Is an SRT File?

SRT files are a common file format used to create subtitles. Read this to learn more about what SRT files are, how to open them, and how to create your own.

What Is an Attribution Model?

A marketing attribution model determines how credit is assigned to marketing channels for conversions and can help you allocate resources more effectively.

What Is a Whitepaper? When & How to Use One

Whitepapers are a valuable part of any marketing strategy. Read this guide to learn what they are, their purpose, and how they can benefit your business.

What is a Webinar? And Why You Should Consider Hosting One

A webinar is an easy, affordable way to promote your product, improve customer relationships, and train employees. Learn how to host a webinar for your business.

What Is a UX Designer: Qualifications, Skills, & Functions

UX designers make sure that a product or service is easy and enjoyable for customers to interact with. Learn more about what a UX designer is here.

What Is A Subheading and Why Are They Important?

Subheadings are extremely important, yet underutilized in formatting and SEO tools. Learn why you should optimize your subheadings and the best way to go about it.

What Is a Silent Partner? Understanding Their Role & Impact

Grow your business with the support of a silent partner. Learn more about their role, benefits, and ways to ensure a successful partnership.

What is a Press Kit and Why Do You Need One?

Every startup business should develop a press kit. Learn what goes in a press kit, and how one can help your company. Also includes press kit examples.