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How Diminishing Returns Impact Your Ad Budget

Diminishing returns can negatively impact your ad campaign performance. Discover the warning signs and how to minimize their impact.

What Are Hashtags and How Do I Use Them?

A hashtag is a word or phrase that follows the pound sign. Learn best practices for using hashtags across social media platforms.

How to Streamline Your Content Workflow to Improve Content Creation

Learn how to streamline your content workflow and enhance content creation. Discover effective strategies to optimize productivity and create high-quality content efficiently.

Valentines Day Marketing: How to Connect with Your Customers

5 authentic ways to win hearts on a holiday that’s all about love.

Boost Holiday Sales With Our 5-Point Marketing Checklist

People come ready to buy on Black Friday and Cyber Monday, and they do most of their shopping online. Is your store ready for that kind of traffic?

Do You Want The Best Blog Design? Follow These Tips

A blog should be at the heart of every company’s website. Learn how to design the best blog to build your customers’ trust.

10 Tips for Sending Happy Birthday Texts to Your Customers

Want to send high-converting birthday text messages to your customers? Here’s everything you need to know.

Create Back in Stock Emails That Drive Customer Action

Create high-converting back in stock emails with the right timing, messaging, and design strategies.

A Look at The Mothership’s First Year

Diversity is at the heart of Mailchimp’s business. Our customers are all over the globe and represent a multitude of cultures and experiences.

How to Use Value-Based Segmentation to Drive Business Growth

Learn about value-based segmentation, including what it is and how to use it to your advantage. Get tips to create your segmentation strategy.

What is a Webinar? And Why You Should Consider Hosting One

A webinar is an easy, affordable way to promote your product, improve customer relationships, and train employees. Learn how to host a webinar for your business.

What is a Composite Photo and How to Create One

Composites are also used everywhere today–but why? Understand the pros and cons of composite photos and learn how to create one yourself.