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Subject Matter Experts: How Marketers Can Leverage SMEs

A subject matter expert (SME) can boost your marketing credibility and add value to your content. Here’s how to find and leverage SMEs for your campaigns.

Understanding Omnichannel vs. Multichannel Marketing

Omnichannel and multichannel marketing are distinct strategies. Learn the differences and which approach is right for your business.

Strategies for an Improved Marketing Efficiency Ratio

Enhance your marketing efficiency ratio with proven strategies. Optimize campaigns for maximum impact and boost ROI with smart marketing tactics.

How to Use AI in Marketing Campaigns

Learn about AI marketing tools and how to take advantage of AI for your business.

Ecommerce Trend Forecasting with Secondary Market Research

Use secondary market research to predict ecommerce trends and make data-driven business strategies.

Using the OODA Loop for Marketing Decisions

The pace of business moves faster every day. Make sure your marketing is keeping up by using the OODA Loop, a military-developed method for quick decision-making.

Transform Healthcare Delivery With Omnichannel Marketing

Discover how omnichannel marketing enhances patient engagement, streamlines care, and builds stronger healthcare connections across every digital and in-person touchpoint.

Stay in Sync With Omnichannel Marketing Automation

Stop having your team manually sync campaigns across every platform. Use omnichannel marketing automation to eliminate busy work and get results.

How to Measure Your Email Marketing Success

Tracking and evaluating your email marketing performance is the ultimate way to get to know an audience, build upon what works, and eliminate what doesn’t.

The Zero-Party Data Advantage: Tailored Marketing Solutions

Want to ensure your marketing efforts are both effective and respectful of your audience’s privacy? Explore how zero-party data offers a win-win solution.

How and Why Entrepreneurs Should Research Market Demand

Market Demand Curve: What Is It and How Does It Help Demand Forecasting?https://mailchimp.com/resources/research-market-demand/

New Product Development: From Idea to Market Success

Want to excel at new product development? Discover strategies for development, testing, and launch to transform brilliant product ideas into market winners.