How to Integrate Mailchimp with Your WordPress Site Seamlessly
Effortlessly integrate Mailchimp with your WordPress site to enhance your email marketing strategy and grow your business. Learn how to get started.
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Email Drip Campaign: Examples And Best Practices
Get the most out of marketing automation with email drip campaigns. Learn how to leverage drip campaigns to actually make conversions with these examples and best practices.
Demand Generation Marketing: Pros and Cons of Each Strategy
Learn about demand generation marketing, and discover different ways you can grow your company’s audience. The Pros and Cons of each strategy, explained.
Cross-Channel Marketing Strategies to Boost Ecommerce Sales
Learn how cross-channel marketing can drive more sales by connecting with your audience on every platform they use.
Click Rate vs. Click‑Through Rate vs. Clicks per Unique Opens: Why All Are Important
Is your digital marketing campaign drawing interest and engaging your audience? Learn the differences between click rate clicks per unique opens.
Turn Your Broadcast Email Into a Customer Magnet
Ready to elevate your broadcast email marketing campaigns? Learn how to turn every send into an opportunity to attract and retain new customers.
Personalized Marketing
The practice of using analytics to make advertising messages and product experiences feel unique to each customer. Personalized marketing is much more than just inserting the customer name into the same marketing email that goes to all of your customers.
Direct Mail Marketing
A type of direct marketing that’s delivered physically to a prospect’s mailbox through the United States Postal Service or other delivery service. Flyers and catalogs are common examples. Email marketing is the digital equivalent.
A/B Tests
Creating 2 versions of a digital asset to see which one users respond to better. Examples of assets include a landing page, display ad, marketing email , and social post.
Vimeo
Connect your Vimeo account with Mailchimp to generate and convert high-quality leads and boost your email marketing performance with video.
LiveChat
Allow website visitors to opt-in to email marketing during their chat experience so you can automate personalized campaigns that drive more sales.
Calix Marketing Cloud
Build audience segments in Calix Marketing Cloud and share directly with Mailchimp to power email marketing campaigns.