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How to Manage Your Audience for Deliverability

Organize your audience to boost engagement and your deliverability rating.

Maximize Brand Recognition with Aided and Unaided Awareness Strategies

Learn the differences between aided vs. unaided awareness to build effective strategies and increase brand recognition.

How to Use the AIDA Model to Win Customers

The AIDA model tracks the customer experience in 4 steps: Awareness, Interest, Desire, and Action. Learn how to use this model in your marketing strategy.

What Is the Role of AI in Marketing: 8 Challenges Artificial Intelligence Can Overcome

Artificial intelligence boosts your marketing efforts and automates common tasks, turning workflow, content, and data challenges into opportunities for business growth.

AI Gives Time Back to Marketers

With text generation technology like GPT-3, the solutions to a marketer’s problems with time and content are just a prompt away.

What Types of Advertisements Are Still Important?

An advertisement can help promote your business. But what types of ads are still relevant? Learn about the best ads for modern and traditional marketing.

How AdHoc Grew Their Audience by 93%

The Brooklyn-based publication and concert promoter uses tags and Mailchimp’s Eventbrite integration to connect with their community.

Abandoned Cart SMS Tips to Win Back More Customers

Recover lost sales with abandoned cart SMS—learn how to craft timely, persuasive messages that bring customers back.

A/A Testing: The Secret Weapon for Evidence-Based Business Optimization

A/A testing is used to test tool accuracy, setting a baseline, and setting a sample size for A/B tests. Learn how to use A/A testing to enhance performance.

4 Ways to Capture an Audience for Your Holiday Marketing

Now that storefronts are being prepped to look like winter wonderlands, it’s time to get your holiday marketing plan in order.

Mailchimp Transactional API

Send personalized, event-driven messages at scale with the speed and reliability of Mailchimp.

Miami’s PBS and NPR Affiliate Modernized Public Media Fundraising With Mailchimp SMS Marketing

WLRN earned a 632% ROI with SMS while strengthening the connection between journalism and community