A/A Testing: The Secret Weapon for Evidence-Based Business Optimization
A/A testing is used to test tool accuracy, setting a baseline, and setting a sample size for A/B tests. Learn how to use A/A testing to enhance performance.
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4 Ways to Capture an Audience for Your Holiday Marketing
Now that storefronts are being prepped to look like winter wonderlands, it’s time to get your holiday marketing plan in order.
Mailchimp Transactional API
Send personalized, event-driven messages at scale with the speed and reliability of Mailchimp.
Miami’s PBS and NPR Affiliate Modernized Public Media Fundraising With Mailchimp SMS Marketing
WLRN earned a 632% ROI with SMS while strengthening the connection between journalism and community
Westfield Creative Drives Retention with AI Tools and Quality Content
Mailchimp pro partner Emily Ryan’s newsletter earned a 15.8% click rate with inspiring weekly link roundups.
How a Beloved Restaurant Group Drives Revenue and Customer Loyalty With E-Commerce
Using automations, segmentation, and Mailchimp’s Shopify integration, Gruppo Terroni grows online sales through meaningful engagement.
El Amasadero grew revenue 23% by scaling segmentation and automation
They connected PrestaShop data with advanced marketing tools and turned a loyal baking community into customers.
Popup forms help Country Thunder rock double engagement
Mailchimp customer built a new festival brand in Canada and achieved open rates twice as high as legacy lists.
Learn How the Internet's Favorite Astrology App Grew Its Business by Being Authentic
The director of marketing explains how the astrology brand keeps its presence impactful and open rates high.
How Canva Newsroom Uses Mailchimp to Shape its Content
The Newsroom team uses segmentation, data, tools, and forms to understand and engage their audience.
Mailchimp & Co: Year in Review
Mailchimp & Co is celebrating its second year by reflecting on all the success achieved by our incredible community of freelancers and agencies.
Sell Better: How AnnexCore Helps Clients Win at E-Commerce
Heral Patel, founder of digital agency AnnexCore, shares insights on how to leverage e-commerce tools and marketing automations to help client's sell more.