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Abandoned Cart SMS Tips to Win Back More Customers

Recover lost sales with abandoned cart SMS—learn how to craft timely, persuasive messages that bring customers back.

A/A Testing: The Secret Weapon for Evidence-Based Business Optimization

A/A testing is used to test tool accuracy, setting a baseline, and setting a sample size for A/B tests. Learn how to use A/A testing to enhance performance.

4 Ways to Capture an Audience for Your Holiday Marketing

Now that storefronts are being prepped to look like winter wonderlands, it’s time to get your holiday marketing plan in order.

Miami’s PBS and NPR Affiliate Modernized Public Media Fundraising With Mailchimp SMS Marketing

WLRN earned a 632% ROI with SMS while strengthening the connection between journalism and community

Westfield Creative Drives Retention with AI Tools and Quality Content

Mailchimp pro partner Emily Ryan’s newsletter earned a 15.8% click rate with inspiring weekly link roundups.

How a Beloved Restaurant Group Drives Revenue and Customer Loyalty With E-Commerce

Using automations, segmentation, and Mailchimp’s Shopify integration, Gruppo Terroni grows online sales through meaningful engagement.

Learn How the Internet's Favorite Astrology App Grew Its Business by Being Authentic

The director of marketing explains how the astrology brand keeps its presence impactful and open rates high.

How Canva Newsroom Uses Mailchimp to Shape its Content

The Newsroom team uses segmentation, data, tools, and forms to understand and engage their audience.

Mailchimp & Co: Year in Review

Mailchimp & Co is celebrating its second year by reflecting on all the success achieved by our incredible community of freelancers and agencies.

Sell Better: How AnnexCore Helps Clients Win at E-Commerce

Heral Patel, founder of digital agency AnnexCore, shares insights on how to leverage e-commerce tools and marketing automations to help client's sell more.

Making Data-Driven Decisions with Verbal+Visual

New York-based digital agency Verbal+Visual is an independent, minority and woman-owned hub that prides itself on “building businesses, not websites."

How One Agency Switched Their Focus and Redefined Their Value

Vital Agency shares how they have leveraged growing their client base along with refining their purpose within the agency world.