Search Mailchimp

B2B Content Marketing: Strategies to Boost Business Growth

Learn how to create a winning B2B content marketing strategy with our complete guide on content marketing for B2B.

29 Stock Photo Websites to Spice Up Your Content

Don’t know where to get stock photos for your content? We’ve curated a list of paid and free stock photo websites—so you don’t have to.

How to Manage Your Audience for Deliverability

Organize your audience to boost engagement and your deliverability rating.

Maximize Brand Recognition with Aided and Unaided Awareness Strategies

Learn the differences between aided vs. unaided awareness to build effective strategies and increase brand recognition.

How to Use the AIDA Model to Win Customers

The AIDA model tracks the customer experience in 4 steps: Awareness, Interest, Desire, and Action. Learn how to use this model in your marketing strategy.

AI Gives Time Back to Marketers

With text generation technology like GPT-3, the solutions to a marketer’s problems with time and content are just a prompt away.

What Types of Advertisements Are Still Important?

An advertisement can help promote your business. But what types of ads are still relevant? Learn about the best ads for modern and traditional marketing.

What Are the Advantages and Disadvantages of E-commerce?

Debating on opening an e-commerce business? Review the advantages and disadvantages of a business using e-commerce to help make your decision.

How AdHoc Grew Their Audience by 93%

The Brooklyn-based publication and concert promoter uses tags and Mailchimp’s Eventbrite integration to connect with their community.

A/A Testing: The Secret Weapon for Evidence-Based Business Optimization

A/A testing is used to test tool accuracy, setting a baseline, and setting a sample size for A/B tests. Learn how to use A/A testing to enhance performance.

4 Ways to Capture an Audience for Your Holiday Marketing

Now that storefronts are being prepped to look like winter wonderlands, it’s time to get your holiday marketing plan in order.

Westfield Creative Drives Retention with AI Tools and Quality Content

Mailchimp pro partner Emily Ryan’s newsletter earned a 15.8% click rate with inspiring weekly link roundups.