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Google AdWords: A Beginner’s Guide

Want to advertise online? Google AdWords is one of the best tools for marketers. Learn how to use Google AdWords to reach a wide audience and drive traffic.

What Is Data Profiling? Definition, Uses and Best Practices

How can data profiling help your business? Learn the ins and outs of data profiling tools and best practices to avoid data quality issues in the future.

Understanding Contextual Targeting in Digital Advertising

Learn more about contextual advertising and behavioral targeting to better leverage these strategies for your business's advertising strategy.

What Is Conjoint Analysis?

Discover why conjoint analysis is one of the best market research techniques and learn which type is best for you and your business.

What is Business Intelligence and How To Use It

A business intelligence system mines raw data and transforms it into valuable insights. Here’s what you need to know about using BI tools.

What Is a Microsite?

Learn about the purpose and benefits of microsites and how one can benefit your brand.

What Is a Case Study and Why You Should Use Them

What is a case study? This guide covers the case study definition, case study examples, and how to write one.

Simple Website Templates

Do you want to build a website but don’t know where to start? Check out these simple website templates to get inspired.

A Beginner’s Guide to Website Wireframe Design

Building a website from scratch can be an intimidating venture, especially if you have little or no experience. Learn the ins and outs of website wireframe design before jumping in the deep end.

Website Migration 101: What Website Owner’s Should Know

Website migrations can sound like a vague, confusing task—but it doesn’t have to be! No business remains static, so website migrations are always a good idea for your brand.

What is Website Maintenance and Why is it Necessary?

Having a website is not a set it and forget it endeavor. Learn the ins and outs of website maintenance and ensure your brand’s success.

What are Website Backgrounds?

Your website background sets the tone for your prospective customers. Learn best practices for selecting a background for your site and find free sources for background downloads.