How Predictive Marketing Improves Targeting
Use predictive marketing to anticipate customer behavior and personalize campaigns that drive better results.
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Predicted Demographics Guides Strategy for Greensbury
Greensbury uses predicted demographics to zero in on who opens emails—and who purchases.
The Basics of Predictive Analytics: From Data to Insights
Read this guide to learn the basics of predictive analytics and how predictive analytics can help you make better business decisions.
Pre-call Planning for Sales Call Success
Pre-call planning can take your sales strategy to the next level. Learn how to elevate your approach and get excellent results in this comprehensive guide.
Pre-Built Segmentation: Target Your Customers With One Click
We’ve identified 12 of the most common segmenting combinations and created them for you automatically, so you can quickly send the right email to the right people.
Public Relations for Small Businesses
Public relations can help bring attention to and generate interest in your business. In this guide, we'll explain what PR is, what it isn't, and why your small business needs it.
How to Use Public Relations for Your Small Business
When you know how to do PR on your own, you can save money and grow your business. Learn how to reach out to the media to get coverage.
Using Post-Purchase Emails to Improve Customer Loyalty
Boost customer loyalty with post-purchase emails. Learn how to create effective strategies to engage and retain customers, and increase sales and revenue.
Tap the Power of Post-Purchase Behavior to Boost Sales
Learn how post-purchase behavior shapes brand loyalty and business growth—and how to turn customers into repeat buyers.
Positive Scripting Techniques for Better Customer Service
Learn how positive scripting can improve your customer service and lead to stronger customer connections.
How Much Does a POS System Cost?
Learn more about POS systems and their costs to determine how much you can expect to pay for a point-of-sale system.
Strategic Insights: Applying Porter's Five Forces to Business Growth
Learn what Porter's Five Forces are and how to apply this framework to your business strategy to gain more insight into your competition.