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5 ways customer insights, segmentation, and automation help you power your marketing and grow your business.
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How to Use Maslow’s Pyramid in Your Business Model
Maslow's theory evaluates the needs that all human beings have and ranks them into categories. Learn how these needs apply to a business framework.
Marketing vs. Transactional Emails Explained
Marketing and transactional emails work differently but are both vital to the customer experience. Learn how to use them in your marketing strategy.
Marketing to Gen Z vs. Millennials: Key Differences
Millennials and Gen Z may seem similar, but don't underestimate their difference in your marketing efforts. Learn how to target both generations.
Design an Effective Marketing Team Structure
Learn how to design an effective marketing team structure and unlock strategies for collaboration and efficiency.
Marketing Talk 101
Never feel mystified in a marketing meeting again. We'll decode some commonly used terms, such as brief, funnel, and scope.
7 Marketing Resolutions from Mailchimp Customers
We asked 7 of our customers what their New Year’s resolutions are, and the answers we got were so insightful and motivational that we had to share them.
Choose the Right Marketing Research Methods
Discover how to select the best marketing research methods to gain insights, improve strategies, and boost your business success.
Marketing Reporting: A Complete Guide for Your Business
Learn everything you need to know about what marketing reports are, how to prepare them, and how they can help your business.
Marketing Psychology: Learn the Principles of Psychology in Marketing
Understanding marketing psychology can help you optimize campaigns. Read this to learn about marketing psychology tactics and how to apply them.
How to Market a Product
Marketing products is a challenge for every business. Get tips for how to go about product marketing and learn about tools to use to support your efforts.
Align Your Marketing Process with Business Goals
Discover how to enhance your marketing process and align it with your business objectives to drive meaningful results.