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Check Out Margaret Vera’s Facebook Ad Results

We’re back to break down Margaret Vera’s ad results! One week, 2 campaigns, and a $250 budget.

Introducing More Powerful A/B Testing

We introduced a brand new A/B testing experience, complete with a redesigned interface, native content testing, and the ability to compare 3 different versions of a campaign instead of just 2.

Email Marketing with Google Ads: The Dynamic Duo

Like all great combos—think peanut butter and jelly, dinner and a movie, bacon and eggs—retargeting ads and email are better together. Here's how to use them to give your marketing a 1-2 punch.

8 Social Media Content Creation Tips

Over 2 billion people use social media. Find out how to get their attention.

3 Essential Pre-Built Segments for Your E-Commerce Business

Connect your store to Mailchimp and access pre-built segments based on your customers shopping behavior. Send them personalized content and watch your sales increase.

How Mailchimp University Helps Us Stay Weird and Grow Strong

We just do things differently. And as one of Mailchimp’s 2 talent mentors, nurturing that difference is part of my job.

What is Performance Marketing? A Complete Guide

Find out what is performance marketing, from its basics to the KPIs you should be tracking in this performance marketing guide.

Turn New Customers into Regulars with These 4 Automated Campaigns

A few easy ways to use automations to keep your customers coming back.

Tips from Our E-Commerce Users for National Small Business Week

To honor National Small Business Week, we highlighted some tips from our very own e-commerce experts: our customers.

Five ways to cut through the noise this summer

This summer, don’t just add to the noise – cut through it with strategic, data-driven marketing. Here are five ways to do it.

7 Strategies to Improve Your Subscription Management

Optimize your business with 7 seamless subscription management strategies. Elevate efficiency and drive growth.

Subject Matter Experts: How Marketers Can Leverage SMEs

A subject matter expert (SME) can boost your marketing credibility and add value to your content. Here’s how to find and leverage SMEs for your campaigns.