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Make Your Emails Look Great in All Inboxes: Why Testing Matters
Here’s how to catch problems with your campaigns before you send them.
Landing Page Best Practices for High Conversion Rates
Designing a landing page can be more complicated than it seems. Follow these landing page best practices to ensure your website is functional—and eye-catching.
Increase Conversion Rate From Ad to Landing Page
Matching your messaging across channels helps make every ad campaign dollar count.
Keyword
A word or phrase in the content of your web pages that matches the words and phrases users are entering into search engines as closely as possible.
Webhooks
Receive information about email events as they occur and respond in a way that you define.
Google AdWords: A Beginner’s Guide
Want to advertise online? Google AdWords is one of the best tools for marketers. Learn how to use Google AdWords to reach a wide audience and drive traffic.
What are the Core Google Guidelines on Mobile?
How mobile-friendliness and mobile-first indexing impact Google search rankings.
Using the Customer Journey to Guide Your Campaigns
In our research and conversations with customers, a theme emerged: It's hard to identify which marketing tools and techniques match your needs at any specific time.
Product Packaging: Everything You Need to Know
Your product packaging should match your brand’s personality. Learn how to create the perfect packaging with this guide.
Prime Day Marketing Strategies to Boost Your Sales
Are you ready to learn game-changing Prime Day marketing strategies most brands miss? Leverage these under-the-radar tactics before your competition catches on.
Newsletter Names: Tips for Standing Out in the Inbox
A catchy newsletter name can make your email newsletter stand out. Learn what to consider when choosing a name.