About Pre-Built Segments
Mailchimp's pre-built segments let you send emails or ads based on subscriber data. Select segments based on email interaction, purchase history, and more.
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About Double Opt-in
To help you build a better audience, Mailchimp confirms that subscribers signed up to receive your emails. Learn the benefits of the opt-in process and how it works.
About Audience Analytics
Audience analytics tracks the growth and change in your subscriber counts over time.
Best Practices for Switching to Mailchimp
What you'll need to know about moving a list from another email or marketing service to Mailchimp.
Use Events for Behavioral Targeting
Learn how to manage custom events in Mailchimp.
About Mailchimp & Co
Learn how to join and unlock the benefits of Mailchimp & Co.
Use Timewarp
Learn about Timewarp, and how to schedule email campaigns to send to your subscribers based on their time zones.
Troubleshooting Merge Tags
Learn how to test merge tags in your campaigns and forms. Get tips for fixing merge tag formatting and other common issues.
Set Up an SMS Marketing Program in the UK
Learn how to set up your UK SMS Marketing program with Mailchimp.
Set Up an SMS Marketing Program in the US
Learn how to set up your US SMS Marketing program with Mailchimp.
Set Up an SMS Marketing Program in The Netherlands
Learn how to set up an SMS marketing program in The Netherlands with Mailchimp.
Set Up an SMS Marketing Program in Spain
Learn how to set up an SMS Marketing program in Spain with Mailchimp.
