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A Business Owner's Guide to Understanding Statistical Significance

Understand statistical significance in business with this comprehensive guide. Learn to make informed decisions based on data analysis and avoid common pitfalls.

How to Build and Nurture Customer Relationships Through Social Media

Tips for leveraging social media to help your customers advance through the marketing funnel.

How To Do A Giveaway For Your Business

A social media contest is a great way to boost engagement and conversions. Learn how to run a giveaway and what to do when it's over.

How to Promote Your Small Business Blog

Over 20 ways to increase traffic to your blog.

How to Optimize Your Small Business Blog Posts

Learn how to make your blog content stand out in search engine results and on social media.

Give Your Emails Life Outside the Inbox

Mailchimp makes it easy to create posts for Facebook, Instagram, and Twitter right from the email builder.

Your Cheat Sheet for Getting Ad Images Right

Quick and easy tips for creating images that work in your Facebook, Instagram, and Google remarketing ads.

Photo Editing 101: How to Edit Photos

Learn the ins and outs of how to edit photos for all of your social media accounts.

Cherry Bombe Celebrates Women in Food

How Kerry Diamond grew a community, a media company, and a stronger connection to her mission.

Why Social Is Not a Substitute for a Website

Social media creates visibility, but a professional website builds relationships—and conversions.

What Is Curated Content? Tips & Examples

Curated content can be content like blogs and social media posts that you share with your audience. Check out these content curation tips and examples.

What Are Marketing Channels?

A marketing channel is the type of medium used to advertise your company. Learn how to choose the right marketing channel for your business here.