What is Product Differentiation?
Product differentiation is 1 of the keys to small business success. Here’s what you need to know.
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Personalized Marketing
The practice of using analytics to make advertising messages and product experiences feel unique to each customer. Personalized marketing is much more than just inserting the customer name into the same marketing email that goes to all of your customers.
Marketing Automation
A process that enables technology to take over repetitive marketing tasks from people, freeing people to focus on strategy. Technology can automate scheduled email sends and social site postings.
Email Automation
The use of predefined rules to trigger email messages based on specific actions customers take—or don’t take.
Display Ads
A type of online advertisement that combines text, images, and a URL that links to a website where a customer can learn more about or buy products. These ads can be static with an image or animated with multiple images, video, or changing text.
Classified Advertising
Discover the benefits of classified advertising—cost-effective & targeted promotion through newspapers, online marketplaces & classified ad sites.
Abandoned Cart
When a user adds a product to the online shopping cart of an e-commerce site but doesn’t proceed to checkout and complete the purchase. Users may abandon because they aren’t ready to buy.
How MovingWaldo used Mailchimp and QuickBooks to grow revenue and optimize messaging
With a mix of analytics, A/B testing, and Mailchimp’s QuickBooks integration, MovingWaldo helps relieve the stress of moving homes.
Check Out Margaret Vera’s Facebook Ad Results
We’re back to break down Margaret Vera’s ad results! One week, 2 campaigns, and a $250 budget.
Introducing More Powerful A/B Testing
We introduced a brand new A/B testing experience, complete with a redesigned interface, native content testing, and the ability to compare 3 different versions of a campaign instead of just 2.
Email Marketing with Google Ads: The Dynamic Duo
Like all great combos—think peanut butter and jelly, dinner and a movie, bacon and eggs—retargeting ads and email are better together. Here's how to use them to give your marketing a 1-2 punch.
8 Social Media Content Creation Tips
Over 2 billion people use social media. Find out how to get their attention.