New Product Development: From Idea to Market Success
Want to excel at new product development? Discover strategies for development, testing, and launch to transform brilliant product ideas into market winners.
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Improve Customer Targeting With Micro Segmentation Marketing
Splitting your audience into small groups can increase conversions, grow loyalty, and provide valuable insights. Find out how micro segmentation works.
Target Smarter: A Guide to Geofencing Marketing
Create targeted campaigns to boost local sales, drive foot traffic, and engage customers at the right time.
Hyper-Personalization: Get Personal With Your Marketing
Hyper-personalization lets you go beyond relevant to remarkable marketing. Discover how this data-driven approach works and how to get started today.
The Sales Cycle: A Unified Guide for Marketing and Sales Teams
Are your Marketing and Sales teams working in harmony? Discover how to unify your approach to sales cycle management and boost teamwork.
7 Ways Data Science Can Improve Your Marketing
Data on your audience and campaign performance makes it easy to create powerful marketing that achieves your goals.
8 Rules When It Comes to Skin Care Advertising
The skin care industry is highly competitive. Learn how to make your brand stand out with these rules for creating skin care ads.
Sensory Language: Tapping Into the Senses for Better Marketing
Sensory language can transform your marketing. Learn how to use words that bring your brand to life and captivate your audience’s imagination and attention.
Save Time and Increase Productivity with a Smart Marketing Platform
How Mailchimp’s all-in-one Marketing Platform helps entrepreneurs improve targeting, boost engagement, and grow their businesses—faster.
Before and After: How Pre-Post Analysis Drives Marketing Results
Are you looking to improve your marketing campaign outcomes? Learn how pre-post analysis can uncover what works and optimize your future marketing strategies.
The Power of Semi-Supervised Learning in Sales and Marketing
Semi-supervised learning can use labeled and unlabeled data. See how it compares to supervised and unsupervised learning, and its pros and cons.
Why Multichannel Campaigns Matter
Reach your people where they are, keep all your marketing in one place, and increase your ROI.