Avoid Outlook's Junk Folder
Microsoft Outlook is a common email client with strict spam filters. Keep your campaigns out of Outlook's junk folder.
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All the Merge Tags Cheat Sheet
Merge tags let you insert dynamic content in your campaigns. Get a list containing each merge tag and how to use it.
About Inactive and Stale Addresses
Managing stale and inactive addresses is an important part of email marketing. Learn the differences between each type and how to best handle them.
RSS-To-Email Feeds
Automatically tell your readers every time you publish a new post to your blog.
Customer Journeys and Landing Pages Drive Engagement
Gear Patrol developed the Library of Pursuits to teach new skills through a series of automated emails.
Inspiration for Freelancers and Agencies from Mailchimp & Co
Get expert tips from our community of freelancers and agencies, explore upcoming Mailchimp & Co events, and sign up for our newsletter.
Webinar Library
Expand your marketing expertise with our on-demand webinars.
Why Social Is Not a Substitute for a Website
Social media creates visibility, but a professional website builds relationships—and conversions.
How to Use BCC and CC in Emails
Discover what the BCC field does, how it differs from CC emails, and how you can use it in your email marketing campaigns.
What Are Vanity Metrics?
Learn about vanity metrics and why only certain types of metrics matter when it comes to meeting business objectives.
Maximize Customer Engagement with Two‑Way SMS
Drive results with two-way SMS. Use two-way messaging to build effective campaigns that boost engagement and strengthen communication with customers.
Transactional Email Examples and Best Practices
See transactional email examples and tips that can help boost customer engagement and strengthen brand trust.