What Are Vanity Metrics?
Learn about vanity metrics and why only certain types of metrics matter when it comes to meeting business objectives.
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Maximize Customer Engagement with Two‑Way SMS
Drive results with two-way SMS. Use two-way messaging to build effective campaigns that boost engagement and strengthen communication with customers.
Transactional Email Examples and Best Practices
See transactional email examples and tips that can help boost customer engagement and strengthen brand trust.
Crafting Your SMS Marketing Strategy
SMS marketing allows businesses to have direct communication with their customers. Discover best practices for creating an SMS marketing strategy that drives engagement.
Texting the Table: SMS Marketing Strategies for Restaurants
Learn effective SMS marketing strategies for restaurants to boost brand awareness, customer engagement, and, ultimately, sales.
Pump Up Membership and Engagement With SMS Marketing for Gyms
Boost gym engagement and keep members coming back with SMS marketing. Learn how text messaging can drive retention, increase signups, and enhance communication.
Product Drops: Generate Hype and Skyrocket Sales
Wondering how to outshine your competitors? Dive into the strategies of successful product drops to increase engagement, drive sales, and build brand loyalty.
Pre-Built Segmentation: Target Your Customers With One Click
We’ve identified 12 of the most common segmenting combinations and created them for you automatically, so you can quickly send the right email to the right people.
How to Measure Marketing on YouTube
Measuring marketing on YouTube means looking at the popular KPIs—and the metrics that matter most to your business. Follow this guide to YouTube’s analytics.
Google SGE: How to Make the Best of AI Overviews
Best practices on how to react to or recover from the rollout of Google AI Overviews. Learn what it takes to be successful in the age of Google SGE!
From Here; To There Australia
One city just wasn't enough. The celebrated marketing conference that began in London is now coming to Sydney, Australia. FROM: HERE, TO: THERE shines a light on the future of marketing with the insights marketers need to succeed today and tomorrow.
How to Conduct an Email Marketing Audit
Learn the key steps to conducting a comprehensive email marketing audit. Enhance your strategy, improve performance, and maximize results.