CTOR vs Open Rate: Which Metric is More Important for Email Campaigns?
Discover which email marketing metric is more important for your campaign's success. Learn about CTOR and open rates and how to optimize them for better results.
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Our Best Tips for Designing Successful Automated Emails
Marketing automation is a great way to take some manual tasks off your plate while keeping your customers engaged. But how do you make your automated messages feel personal and relevant?
Effective Back-to-School Marketing Tips
Boost your sales with effective back-to-school marketing tips. Discover strategies to engage students and parents this season.
7 Announcement Email Best Practices (With Examples)
Learn the importance of announcement emails and get started writing your own!
Marketing Resources
Find detailed advice on how to start, grow, and market your business, along with inspiring stories from real entrepreneurs.
SMS Marketing
Discover the power of SMS marketing for small and large businesses. Learn what SMS marketing is and how it can boost your brand's success.
What is Narrowcasting?
Discover the concept of narrowcasting and its impact on targeted communication. Explore how narrowcasting revolutionizes content delivery for niche audiences.
E-commerce Websites: What They Are and How to Build One
This guide will help you learn more about e-commerce websites and provide basic tips for building one.
Lytics
Lytics is the customer data platform built for marketers. Connect your marketing data and create behavior-rich segments.
Add a Signup Form in WordPress
There are several ways to add a Mailchimp signup form to your WordPress site. Learn which signup form works best with your site.
Translate the Mailchimp Embed Code
With Mailchimp, you can embed signup forms right on your site. Learn how to translate these forms using custom code.