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Targeting 101: A Beginner's Guide to Segmentation

The hardest thing about ‘segmentation’ is the term itself—learn how to get started.

Bartering 101: Understanding the Trade

Uncover the secrets of bartering and learn effective negotiation techniques in this insightful article.

Usability Testing 101: A Guide for Businesses

What is usability testing? Discover the importance of usability testing and how it improves the user experience of your website.

Website Security 101: How to Secure Your Website

Website security is complicated, but we’re here to help. Here’s what you need to know about securing your website, common threats, and ways to defend against cyber attacks.

Website Migration 101: What Website Owner’s Should Know

Website migrations can sound like a vague, confusing task—but it doesn’t have to be! No business remains static, so website migrations are always a good idea for your brand.

Web Design 101: A Guide to Website Footers

Website footers serve many purposes and benefits for business, no matter the size of their audience. Here’s everything you need to know about this underutilized feature.

Web Design 101: Everything You Need to Know

Learn the ins and outs of web design with the help of this guide before getting started with Mailchimp’s website builder.

Marketing Talk 101

Never feel mystified in a marketing meeting again. We'll decode some commonly used terms, such as brief, funnel, and scope.

Lead Distribution 101: Why You Need a Better Plan

Optimize your sales pipeline by efficiently distributing leads with our lead distribution strategies. Boost conversion rates and close more deals with ease.

Photo Editing 101: How to Edit Photos

Learn the ins and outs of how to edit photos for all of your social media accounts.

Email tracking 101: Benefits and Tips

Get the most out of your email marketing strategy with email tracking. Learn the ins and outs of popular email tracking software that actually works.

Email Autoresponder 101: Automate Your Sales Machine

Want to make money while you sleep? Learn how to craft an email autoresponder that nurtures leads, drives sales, and turns subscribers into loyal customers.