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What is a Webinar? And Why You Should Consider Hosting One

A webinar is an easy, affordable way to promote your product, improve customer relationships, and train employees. Learn how to host a webinar for your business.

How Vicky Gu Creates Content Users Want to Consume

Founder of food media collective Currant, Vicky Gu is shaping a more equitable food future. Learn about her advice to small business owners and entrepreneurs.

Topical Authority: The Key to Better SEO Rankings

Want to dominate search results? Build topical authority with expert content that improves your SEO rankings and drives more traffic to your site.

Text Abbreviations: Business Do’s and Don’ts

Save character space without losing clarity. Learn how to use text abbreviations in your SMS marketing to drive engagement and stay within character limits.

How to Create SMS Surveys That Work

Looking for a way to get more feedback? Learn the most effective ways to build, send, and analyze SMS surveys to better understand your customers and grow your brand.

How Hotels Can Use SMS Marketing Effectively

Learn effective ways to use SMS marketing to engage guests and drive repeat stays at your hotel.

SMS Drip Campaign Playbook

You need more than a few random texts to keep customers engaged. Learn how to create an SMS drip campaign for every stage of their journey with your brand.

Sign on Bonuses: Pros & Cons

Should your company offer sign on bonuses to attract talented job seekers? Weigh the advantages and disadvantages of a sign on bonus for new employees.

Save Time and Increase Productivity with a Smart Marketing Platform

How Mailchimp’s all-in-one Marketing Platform helps entrepreneurs improve targeting, boost engagement, and grow their businesses—faster.

How and Why Entrepreneurs Should Research Market Demand

Market Demand Curve: What Is It and How Does It Help Demand Forecasting?https://mailchimp.com/resources/research-market-demand/

Turn prospects into loyal clients with your next product demo video.

Turn prospects into loyal clients with your next product demo video.

What Are 3 Types of Product Advertising?

Ready to market your product? Learn about the three different types of advertising—comparative, competitive, and innovative—and the pros and cons of each.