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What are Battle Cards and How to Utilize Them

Discover what battle cards are and how to leverage them effectively in your sales strategy. Optimize your approach and gain a competitive edge.

What Are Marketing Channels?

A marketing channel is the type of medium used to advertise your company. Learn how to choose the right marketing channel for your business here.

What are Local Search Citations?

Citations are a key foundational factor for local SEO. Here’s how they work and why they’re beneficial for your business.

What Are Email Buttons and How to Add Them to Your Campaigns

Learn what it takes to craft effective email buttons. From font size and CTAs to HTML coding, here’s what you need to create email buttons for your campaigns.

What are Customer Segments and Why Are They Important?

Customer segmentation can help you tailor your marketing toward different types of customers. Learn how to create customer segments for your business.

What Are Chatbots? A Business Owner's Guide

Chatbots use AI to improve customer experience. Learn what a chatbot is and how you can use this tool to improve your customer service satisfaction.

What are Website Backgrounds?

Your website background sets the tone for your prospective customers. Learn best practices for selecting a background for your site and find free sources for background downloads.

What Are Vanity Metrics?

Learn about vanity metrics and why only certain types of metrics matter when it comes to meeting business objectives.

What is a Value Proposition Canvas and How You Can Make One

Launching a new product, service, or company? A value proposition canvas can help you figure out if your business is a good fit for any given market.

What is User-Generated Content and How Can it Help Your Business?

Learn about user-generated content, how it can build your brand and how to use it in your business's marketing strategy.

What are Blogs? And Which Types are the Most Popular?

Popular types of blogs include cooking, fashion, and sports. Learn more about other types of blogs and how you can create your own.

What Are Trigger Emails And How To Leverage Them In Email Marketing

Learn how to use triggered emails for your marketing campaigns. See how automated welcome or abandoned cart emails can boost business.