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Getting Started with Mailchimp

Learn the basics about how to use Mailchimp and get helpful resources.

Getting Started with Your Audience

The foundation of great marketing is up-to-date information about the contacts in your audience. Get tips on creating and managing audiences in Mailchimp.

Create a New Audience Group

Use groups to let contacts categorize themselves based on their interests and preferences.

Collect Consent with GDPR Forms

Learn how to use Mailchimp's GDPR-friendly tools to collect consent from new and existing contacts.

Classic Automation Types

Learn about Mailchimp's automation types and how you can use them.

Best Practices for E-commerce Subscribers

Mailchimp helps you grow your e-commerce business and build relationships with customers. Get best practices for keeping an audience, targeted content, and more.

All the Merge Tags Cheat Sheet

Merge tags let you insert dynamic content in your campaigns. Get a list containing each merge tag and how to use it.

About Transactional Email

If you have an online store, you may want to send your contacts transactional emails with information about their purchases and account activity.

About SMS Marketing Credits

Learn how credits work with Mailchimp's SMS Marketing.

Use Open Tracking in Emails

Open tracking lets you see if your contacts have opened your sent email campaigns. Learn how we track opens and how to view open results.

About Your Legacy Pricing Plan

If you had a paid Mailchimp account before May 15, 2019, you have a legacy pricing plan. Learn about Mailchimp's legacy pricing plans, features, and add-ons.

Set Up an SMS Marketing Program in Canada

Learn how to set up your Canadian SMS Marketing program with Mailchimp.