The 5 Types of Advertising Campaigns: Which is Right for You?
Ready to launch an advertising campaign? Learn about the different types of ad campaigns and get ideas on how you can prepare a marketing campaign for your product.
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What Are the Advantages and Disadvantages of E-commerce?
Debating on opening an e-commerce business? Review the advantages and disadvantages of a business using e-commerce to help make your decision.
The 6 Best Adobe Illustrator Free Alternatives
It’s no secret that Adobe Illustrator is a powerful software, but is it worth its price tag? Check out these Adobe Illustrator free alternatives before making the investment.
6 Ways to Add Testimonials to Your Website—And Why You Need Them
Customers trust the opinions of others, that’s what you need testimonials to add to your website. Learn the ins and outs of displaying customer reviews.
A/B/n Testing: The Secret to Boosting User Engagement
Ever feel like you’re missing something with A/B tests? A/B/n testing opens up many more possibilities, letting you play with multiple variables at once.
What is Product Differentiation?
Product differentiation is 1 of the keys to small business success. Here’s what you need to know.
Email Automation
The use of predefined rules to trigger email messages based on specific actions customers take—or don’t take.
Classified Advertising
Discover the benefits of classified advertising—cost-effective & targeted promotion through newspapers, online marketplaces & classified ad sites.
Abandoned Cart
When a user adds a product to the online shopping cart of an e-commerce site but doesn’t proceed to checkout and complete the purchase. Users may abandon because they aren’t ready to buy.
How MovingWaldo used Mailchimp and QuickBooks to grow revenue and optimize messaging
With a mix of analytics, A/B testing, and Mailchimp’s QuickBooks integration, MovingWaldo helps relieve the stress of moving homes.
3 Tips for Optimizing Email Content in Real Time
Learn these must-know tactics to successfully prepare for Black Friday and Cyber Monday.
Check Out Margaret Vera’s Facebook Ad Results
We’re back to break down Margaret Vera’s ad results! One week, 2 campaigns, and a $250 budget.