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Use Conditional Split Rules

Use conditional split branching rules in your marketing automation flow to have contacts follow different paths depending on the conditions you set.

Use Heading Content Blocks in the New Builder

Learn how to use Heading content blocks in the new email builder

Use Group/Ungroup Actions

Use group/ungroup actions in your marketing automation flow to automate how you organize your contacts.

Use Google Analytics on Landing Pages and Websites

Learn how to add Google Analytics tracking to your landing page or website.

Use Footer Content Blocks in the Legacy Builder

The Footer content block pulls in all content that is required under CAN-SPAM laws and our Terms of Use. Learn how to change the style and settings.

Use Footer Content Blocks in the New Builder

Learn how to use Footer content blocks in the new email builder.

Use Events for Behavioral Targeting

Learn how to manage custom events in Mailchimp.

Use Divider Content Blocks in the Legacy Builder

Use Divider content blocks to emphasize breaks or transitions between sections of content.

Use Divider Content Blocks in the New Builder

Learn how to use Divider content blocks in the new email builder. Style your dividers to match your brand.

Use Discount Content Blocks in the New Builder

Learn how to use discount content blocks in the new email builder

Use Promo Code Content Blocks in the Legacy Builder

Add a Promo Code content block to your email or page to promote special offers and increase orders at your store.

Use Conditional Merge Tags

Conditional merge tags help you control who sees what in your email. Learn how to use or troubleshoot these merge tags.