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Understanding Fixed & Variable Costs for Your Business
When you understand where your business's money is being spent, you can manage costs & see higher profits. Learn about the types of costs, fixed & variable, here.
World Central Kitchen Sends Emails That Deliver Global Impact
See how they use email segmentation and automations to mobilize aid and engage supporters during crises.
How Kaylin + Kaylin Pickles Increased Engagement by Switching to Mailchimp
The specialty pickle company wasn’t getting what they needed from Klaviyo, and with the help of Mailchimp strategic support, they achieved audience growth and higher engagement.
Mailchimp & Co: Year in Review
Mailchimp & Co is celebrating its second year by reflecting on all the success achieved by our incredible community of freelancers and agencies.
Marketing Shelfie—Growth Marketing Edition
Our list of our growth-geared marketing reads that will help you navigate scaling your business.
Marketing Shelfie—Bottleneck Edition
We're adding one more thing to your never-ending to-do list: take a peek at our list of books that will help you up your efficiency and banish bottlenecks.
How To Build Client Relationships
5 keys to growing a loyal client base
Energy Management vs. Time Management: Why Energy Should Come First
Coping with workplace stress? Learn how to manage your work around your energy levels, not your time, using these energy management tips for agencies and freelancers.
How to Use Value-Based Segmentation to Drive Business Growth
Learn about value-based segmentation, including what it is and how to use it to your advantage. Get tips to create your segmentation strategy.
The Zero-Party Data Advantage: Tailored Marketing Solutions
Want to ensure your marketing efforts are both effective and respectful of your audience’s privacy? Explore how zero-party data offers a win-win solution.
How to Write Effective SMS Messages (With Examples)
Learn how to write SMS marketing copy that can convert potential customers to paying customers, and leads to sales.