How to Use Value-Based Segmentation to Drive Business Growth
Learn about value-based segmentation, including what it is and how to use it to your advantage. Get tips to create your segmentation strategy.
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What is an SSL Certificate? All About SSL Certificates
Have a website that needs security protection? Learn about SSL certificates and how they can protect your website.
What is a Webinar? And Why You Should Consider Hosting One
A webinar is an easy, affordable way to promote your product, improve customer relationships, and train employees. Learn how to host a webinar for your business.
What Is a UX Designer: Qualifications, Skills, & Functions
UX designers make sure that a product or service is easy and enjoyable for customers to interact with. Learn more about what a UX designer is here.
What is a Composite Photo and How to Create One
Composites are also used everywhere today–but why? Understand the pros and cons of composite photos and learn how to create one yourself.
The Ultimate Checklist for Effective Website Project Management
Project management can help your team achieve important goals. Use our website project management checklist for your next project.
How to Start Your Own Business in 10 Steps
If you’re interested in learning how to start your own business, read this in-depth guide from Mailchimp to get started.
How to Design an SMS Landing Page That Converts
Learn how to design an SMS landing page that drives conversions with clear messaging, strong CTAs, and mobile-friendly design.
SMS Frequency Guidelines: What’s Too Much?
How many texts are too many? Discover SMS frequency best practices to stay helpful, not spammy.
What’s a Good SMS Conversion Rate?
Learn how to evaluate your SMS campaign performance and apply tactics that turn more messages into customer actions.
How to Create SMART Goals for Your Small Business
Having clear, focused business goals is key for the long-term success of a small business. SMART goals—specific, measurable, achievable, relevant, and timely—can help you measure success, stick to deadlines, and increase your overall success.
How to Create a Website for Your Business
Use this guide to take the guesswork out of creating a website for your small business.