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Customer Retention: Overview and Strategies

Learn what customer retention is, why it’s important to a business, and get strategies to improve customer retention.

Customer Retention Rate: Improvement Guide

Here's everything you need to know about customer retention rates and how these key metrics can help you build customer loyalty.

Customer Research: The Key to Meeting Customer Needs

Learn how to conduct market research that provides insights into your customers' behaviors, preferences, and pain points.

A Better Way to Onboard Customers: Tips for Business Owners

Learn how to create a successful customer onboarding process with these tips and best practices to build strong customer relationships from the first step.

Maximize Customer Retention with Onboarding Metrics

Learn how to improve retention with customer onboarding metrics and find out the most important KPIs for onboarding success.

The Ultimate Guide to Customer Happiness for Business Owners

Read this guide to customer happiness and discover why happy customers are crucial to the success of your business.

Successful Customer Experience Research Strategies

Customer experience research is vital for understanding clients and their needs. Use this guide to get started and optimize customer interactions.

Customer Engagement in Marketing: How to Boost Engagement for Your Brand

Saiba o que é engajamento. Conheça os tipos de engajamento e como isso pode ser a chave para aumentar as vendas. Veja formas de aumentar o engajamento.

What Is Customer Churn?

Customer churn can impact your company’s success. Learn more about customer churn and how to reduce it in this guide.

What Is Customer Care & How Does It Impact Your Business?

Having good customer care is critical for the success of your business, and fortunately, there are many ways you can continue to improve your customer care on a daily basis. Read on to find out.

Customer Lifetime Value and Why it Matters

You’ve heard about CLV. But what is it, how can you calculate it, and why does it matter? Mailchimp’s tools and resources will help you get started.

How a Client Onboarding Checklist Can Drive Results

Improve your onboarding process with a new client onboarding checklist. This way, you can make a great first impression and retain more customers.