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Managing 2 Businesses with 2 Different Audiences

Tattoo guru Russ Abbott explains how Mailchimp helps make it happen.

Timing Your Event Reminder Emails for Maximum Attendance

Discover the best timing for event reminder emails to boost attendance, engage your audience, and ensure a great turnout.

Embracing 2-Way Communication to Drive Retention

How the production company is going beyond content creation to connect with its audience.

How to Start an Online Store

Learn what steps you’ll need to take in order to start a new online store from scratch.

Landing Page

Learn what a landing page is, its purpose, and how it helps drive conversions with focused content and clear calls-to-action.

What is Parallax Scrolling and How To Use It

Parallax scrolling causes the background to move at a slower pace than the content in the front. Here’s how to add it to your site.

How to Optimize Website For Search Engines

How to improve your website’s SEO, boost your search ranking, and increase audience engagement.

Total Quality Management (TQM): A Business Process Guide

Learn about total quality management and how to use it to improve your business processes and customer satisfaction.

Marketing vs. Transactional Emails Explained

Marketing and transactional emails work differently but are both vital to the customer experience. Learn how to use them in your marketing strategy.

How to Upload a Video to YouTube on Mobile & Desktop

By uploading your videos to YouTube, you can reach a wide audience and strengthen your brand’s content marketing strategy.

How to Post on Instagram from a PC

Use this step-by-step guide to learn how to post photos and videos to Instagram from your PC as well as other tips for managing your business's Instagram.

How to Create Fundraising Emails That Drive Donations

A well-written fundraising email can encourage customers to donate. Learn how to create emails that engage prospective donors.