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How to Do Market Research

Market research can help you learn about your audience and competitors. Check out this guide to learn how to do effective market research.

How to Write a Marketing Plan & Use a Marketing Plan Template

A marketing plan is essential for outlining and tracking your marketing strategy. Use this guide and our free marketing plan template to get started.

What is ROI in Marketing? How to Make Sure Your Marketing is Making Money

Is your marketing campaign worth the cost? Marketing ROI helps you determine whether your campaign is succeeding–or if you need to try a different method.

Using Point-of-Purchase (POP) Marketing to Boost Sales

Learn all about point-of-purchase (POP) marketing, including POP marketing benefits, strategies, examples, and tips.

Marketing Ecosystem: What on Earth Is It?

What marketers mean by a marketing ecosystem, why it’s such a big deal and what you may want to do about it.

SMS vs. Email Marketing: Which Is Right for Your Campaign?

SMS and email marketing each have distinct advantages and drawbacks. Learn the best use cases for each channel.

What is Native Advertising? Examples and Strategies

Discover how brands are successfully integrating native ads into editorial content and engaging in a more organic way.

Marketing Reporting: A Complete Guide for Your Business

Learn everything you need to know about what marketing reports are, how to prepare them, and how they can help your business.

Running Marketing Experiments That Work

Learn all about successful marketing experiments, then design and run your own research to generate traffic, boost sales, and grow your business.

What Is Inbound Marketing?

Inbound marketing is a great way to draw customers to your business. Learn the inbound marketing definition and how to get started with this guide.

Create a Marketing Dashboard to Track Your Performance

Design a marketing dashboard that tracks campaigns, performance metrics, and ROI to help you make data-driven decisions.

How to Develop a Startup Marketing Strategy

Develop a marketing plan to boost the visibility of your startup business, establish a digital marketing presence through strategic positioning and promote your business.