CONTENT CREATION TOOLS
Drive engagement, build trust, and earn loyalty with AI-assisted content creation tools
Our industry-leading platform uses AI to suggest marketing creative that your team can use to easily create unique, personalized marketing content.*
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The #1 AI-powered email marketing and automations platform* that recommends ways to get more opens, clicks, and sales.
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Up to 30x ROI
seen by Mailchimp users*
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>99% deliverability rate
for email (average)
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11M+ Users
of Mailchimp globally
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50+ behavior-based triggers
for personalization
Create effective marketing campaigns in minutes with AI-built email and automations*
Use branded templates to stay consistent every time
It's a snap to apply your Brand Kit to our templates to use your logos and brand colors. Professional polish is easier than
Elevate your branding with Canva and Mailchimp integration
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Test, understand, and optimize your content with Mailchimp
Boost engagement with data-driven recommendations
Our platform analyzes millions of top-performing campaigns in your industry to offer personalized suggestions on how to improve copy, imagery, layout, and more.
Use A/B testing to find out what your audience really wants
Mailchimp helps take the guesswork out of crafting campaigns. With A/B testing, you can experiment with different subject lines, copy, images, and more to determine what drives engagement and motivates customers to act.
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FAQs
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Content creators need a variety of tools to help them create high-quality content. A good content creation toolkit should include these simple tools:
- Content research tools to gain insights and identify Google trends
- An AI assistant to help come up with content ideas
- An editing tool and grammar checker to avoid any mindless errors
- A graphic design tool to add high quality images and liven up your message
- Video content creation tools to give your content an added dimension
Leverage your content with good SEO keyword research, making sure that it ranks high and gets the desired exposure. More advanced content creators who are ready to play around with audio files may want to consider expanding their reach with podcasting tools. Lastly, stay organized with a content planning tool. A good project management tool will help you schedule and create content regularly.
For these basic tools, most companies will offer a free version, with the option to upgrade to a paid plan. Mailchimp offers some of the best content creation tools, such as the Creative Assistant, Email Templates, Subject Line Helper, Content Studio, and generative AI tools.
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Digital content creation tools help marketers develop content for their digital marketing channels, from social media posts to email campaigns to podcasts. This includes writing tools, editing tools, and professional design tools, including the video creation process. Most companies will offer free and paid versions of their tools.
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Digital marketers can leverage content creation tools to build their brand, amplify their message, and expand their audience. Mailchimp offers content creation tools to help write, design, optimize, and schedule content.
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When it comes to creating engaging content for multiple marketing channels, it's often hard to know where to start. Creating standout content can feel like a daunting task.
Mailchimp's AI Copy Generator and Creative Assistant are favorite content creation tools for kicking off your content creation journey.
- AI Copy Generator is a great tool for providing inspired content ideas, with personalized data-driven recommendations specific to your industry and intent.
- Creative Assistant lets you save time by getting to know your brand and then creating custom designs for you instantly.
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Content creation is a crucial way for business to engage with and grow their audience. This aspect of digital marketing is not to be neglected. A carefully planned content creation process, informed by on-brand content ideas, can successfully engage existing customers and attract new ones.
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The content creation process starts with research into industry trends, which helps generate strategic topic ideas. It can take the shape of different content formats, including written content, like blog articles, video clips and social media posts, email campaigns, and even podcasts. Ultimately content creation is a way to build your brand, engage your audience, and gain traction across search engines.
Mailchimp offers a variety of content creation tools. Among Mailchimp's most popular tools: Creative Assistant, Email Templates, Subject Line Helper, Content Studio, and generative AI tools.
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Automating your content creation process is an effective solution that can save you time, increase efficiency, and minimize costs, while providing you with personalized and consistent content. You can automate your content creation by using dynamic email content and embracing AI-powered writing and design tools.
Here are some ways Mailchimp's content creation tools can help you automate your process:
- Dynamic Content: With dynamic email content, you can automate your content creation by ensuring that the right content is shown to the right people, even if it's sent out in bulk. This feature allows you to personalize every message you send, eliminating the need to create a new email or follow-up message for specific contacts. With targeted content, you can provide promo codes to different locations or showcase new products based on age groups.
- AI Copy Generator: Automate copy, discover content ideas, and receive data backed personalized recommendations. Experiment with content variations and choose the most captivating copy with Mailchimp's AI Copy Generator.
- Creative Assistant: Quickly generate sleek designs that are true to your brand with our AI-powered design tool. Creative Assistant can automate designs for emails, landing pages, and social media content.
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Content creation in social media refers to the process of generating and publishing various types of content specifically for social media platforms. This includes creating visually appealing social media posts, descriptive and engaging copy, social media videos, and more. The goal of social media is to effectively communicate with your target audience, build engagement, drive traffic, and ultimately achieve marketing objectives like brand awareness, lead generation, and customer retention.
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*Disclaimers
- #1 AI-powered email marketing platform: Based on December 2023 publicly available data on number of customers of competitors that also advertise using AI to enhance their email marketing and automation products and services.
- 30X ROI: Based on all e-commerce revenue attributable to paid plan users’ Mailchimp campaigns from August 2024 - August 2025. ROI calculation requires an e-commerce store that is connected to a Mailchimp account. Results vary.
- Intuit Assist: Intuit Assist functionality (beta) is available to certain users with Premium, Standard and Legacy plans in select countries in English only. Access to Intuit Assist is available at no additional cost at this time. Pricing, terms, conditions, special features and service options are subject to change without notice. Availability of features and functionality varies by plan type. Features may be broadly available soon but represents no obligation and should not be relied on in making a purchasing decision. For details, please view Mailchimp’s various plans and pricing.
- Popup forms (beta): Very limited availability to new and existing Mailchimp users and on web browsers only. Features may be more broadly available soon, but represents no obligation and should not be relied on in making a purchasing decision. Availability of features and functionality varies by plan type. For details, view plans and pricing.
- Availability of features and functionality varies by plan type, which are subject to change. For details, view plans and pricing.
†Free Trial Terms: The first fourteen (14) days of subscription to Mailchimp Standard or Essentials (as applicable, each, a “monthly plan”), starting from the date of enrollment, is free (“Free Trial”). Valid payment information must be provided at the time of enrollment. You will be notified via e-mail of the approaching expiration of your Free Trial prior to the expiration date. To be eligible for the free trial offer, you must be a new Mailchimp customer or an existing Free Marketing Plan customer with an account created within the last 90 days in select countries and sign up for a Standard or Essentials plan using the "Start Free Trial" option (or similar wording). Offer is limited to one per Mailchimp account and cannot be combined with other Mailchimp offers and offers are not eligible to be applied consecutively. Offer is available for a limited time only and does not apply to add-on fees or one-time fees, including but not limited to transactional email (fka Mandrill) charges, SMS Marketing, Website plans, pay as you go credits, or Google ads. Once the Trial Period ends, you will be charged on a monthly or annual basis, as applicable, at the then-current rate for the paid marketing plan you have selected based on your contacts and emails sends until you cancel, change to a different paid monthly or annual marketing plan, or change to a Free Marketing Plan. If you purchase an annual Paid Marketing Plan while on a free trial, your free trial will immediately terminate upon purchase. See full offer terms. Terms, conditions, pricing, special features, and service and support options subject to change without notice.
*24X ROI Standard Plan: Based on all e-commerce revenue attributable to Standard plan users’ Mailchimp campaigns from April 2023 to April 2024. ROI calculation requires an e-commerce store that is connected to a Mailchimp account.