Each month, we put together the Marketing Shelfie—a list of our top marketing reads, all chosen with freelancers and agencies in mind. This holiday shelfie is all about giving: we’re including books that cover small acts of kindness that pay big dividends, generosity that propels professional growth, and CEOs who push for social good.
Marketing Shelfie—Giving Edition
Our list of top marketing reads with a special focus on generosity and professional giving.
Giving 2.0:—Laura Arrillaga-Andreessen
Ordinary people with extraordinary generosity.
Think only deep-pocketed philanthropists can make a difference? Think again. The majority of giving still comes from individual households. This book explores the ways ordinary people can give back—no matter their age or income level.
Start Something That Matters—Blake Mycoski
Doing good business.
Should you focus on earning a living, pursuing your passions, or devoting yourself to causes that inspire you? Blake Mycoskie, CEO of TOMS, doesn’t think you need to choose. In this book, he explains his revolutionary business model that combines profit, fun, and social good.
HumanKind: Changing the World One Small Act At a Time—Brad Aronson
Small gestures, big impact.
When his wife Mia was battling leukemia, it was the small demonstrations of “humankindness” that helped Brad Aronson and his family persevere. What began as a book about the people who rescued a family from a dark time, grew into this novel about how small acts of kindness can be transformative.
Lean Impact—Ann Mei Chang
Work for the greater good.
Want to maximize your social impact? Author Ann Mei Chang wants to show you how. Her hands-on guide offers strategies to tackle some of the world’s toughest problems—and scale them for impact.
Give and Take—Adam Grant
Give to get ahead.
Wharton professor (and TED speaker) Adam Grant examines the surprising forces that shape why some people climb, with seeming effortlessness, to the top of the success ladder. (Hint: one of them is generosity.)
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