Digital Marketing Storage

On brand marketing assets, every time

Use content studio to sync and manage digital assets including photos, graphics and other marketing files so your campaigns are consistent.

Laptop open to Mailchimp’s Content Studio filled with marketing assets.

Resizing product images with Mailchimp’s Creative Assistant to match specific marketing channels like email and Instagram.

Stand out with designs made just for you

Our Creative Assistant blends design principles with our smarts to automatically build beautiful, on-brand designs for you in seconds. Choose and edit your favorite options, and let our AI resize them for each marketing channel.

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Marketing email and Instagram ad using the same product image.

Digital asset management for marketers

Upload or sync your digital marketing assets, edit them directly in the content studio, and then use them across all of your marketing campaigns.

Find the right plan

Premium

Our most advanced tools, unlimited contacts, and priority support; built for teams.

  • Phone & Priority Support
  • Custom-Coded and Pre-built Email Templates
  • Multivariate and A/B Testing
  • Enhanced Automated Customer Journeys
  • Predictive Segmentation
  • Dedicated Onboarding Specialist

Standard

Sell even more with personalization, optimization tools, and enhanced automations.

  • 24/7 Email & Chat Support
  • Custom-Coded and Pre-built Email Templates
  • A/B Testing
  • Enhanced Automated Customer Journeys
  • Predictive Segmentation
  • Dedicated Onboarding Specialist

Essentials

Send the right content at the right time with testing and scheduling features.

  • 24/7 Email & Chat Support
  • Pre-built Email Templates
  • A/B Testing
  • Basic Automated Customer Journeys
  • Predictive Segmentation

  • Dedicated Onboarding Specialist

Free

Easily create email campaigns and learn more about your customers.

  • Email support for first 30 days
  • Pre-built Email Templates
  • A/B Testing

  • Basic Automated Customer Journeys

  • Predictive Segmentation

  • Dedicated Onboarding Specialist

Free

Easily create email campaigns and learn more about your customers.

  • Email support for first 30 days
  • Pre-built Email Templates
  • A/B Testing

  • Basic Automated Customer Journeys

  • Predictive Segmentation

  • Dedicated Onboarding Specialist

Essentials

Send the right content at the right time with testing and scheduling features.

  • 24/7 Email & Chat Support
  • Pre-built Email Templates
  • A/B Testing
  • Basic Automated Customer Journeys
  • Predictive Segmentation

  • Dedicated Onboarding Specialist

Standard

Sell even more with personalization, optimization tools, and enhanced automations.

  • 24/7 Email & Chat Support
  • Custom-Coded and Pre-built Email Templates
  • A/B Testing
  • Enhanced Automated Customer Journeys
  • Predictive Segmentation
  • Dedicated Onboarding Specialist

Premium

Our most advanced tools, unlimited contacts, and priority support; built for teams.

  • Phone & Priority Support
  • Custom-Coded and Pre-built Email Templates
  • Multivariate and A/B Testing
  • Enhanced Automated Customer Journeys
  • Predictive Segmentation
  • Dedicated Onboarding Specialist

*Overages apply if contact or email send limit is exceeded. Free plan sending will be paused if contact or email send limit is exceeded.

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Bring all your work together

Organize all your creative digital assets in one Mailchimp account, so you’ll always have access to the files you need. When you're ready to launch a new campaign, our marketing storage platform will have your back.

Mailchimp’s Content Studio with an assortment of files including product images and logos.

Storage and editing tools at your fingertips

Customize the look of your marketing assets with beautiful graphics and designs that bring your brand to life. Our content studio includes a built-in photo editor so you can resize your images, add filters and text, adjust brightness and contrast, and a whole lot more.

Cropping a marketing asset using the image editor in Mailchimp’s Content Studio.

How it works

  • Upload your images and files

    Our file uploader makes it easy to import & store your digital assets in one place.

  • Repurpose your social media content

    Import Instagram and Facebook content to create multichannel messaging.

  • Add product images from your store

    We’ll automatically import your images, so you can add them to any campaign.

  • Create content with Canva

    Send designs directly from Canva to your content studio to use in campaigns.

  • Find the perfect GIF for your campaign

    Use our searchable Giphy library to find the right GIF for any situation.

  • Enhance with Adobe Photoshop

    Sync images from Photoshop to your content studio and make quick updates.

Content Studio - Benefits

Managing all digital marketing assets in one place with Mailchimp’s Content Studio.

Manage all your digital marketing assets

Brand logo file saved to Mailchimp’s Content Studio.

Create a cohesive brand experience

Importing product images to Mailchimp’s Content Studio.

Quickly go from concept to publish

Two team members searching Mailchimp’s Content Studio for images to use in their marketing campaign.

Collaborate with your whole team

FAQs

  • Using a digital asset management marketing software can make it much easier for you to store and manage digital assets. As your brand grows, you’re sure to amass more and more photos, documents, and other digital assets in your marketing campaigns. Whether you’re publishing product images on social media accounts or updating your website with unique graphics, you may end up with a lot of digital assets and no place to store them.

    This is where digital asset management for marketing comes into play. Using Mailchimp, you can sync, store, and manage all of your digital assets in one convenient place.

  • With Mailchimp’s content studio, you can store and manage all of the images, files, and other assets you’ve uploaded over time. You can also connect your store and social media accounts to automatically import and store digital assets as well.

    In addition to storage, Mailchimp’s content studio has a range of other valuable features. For instance, you can use the Creative Assistant—an AI-powered design tool—to quickly generate sleek designs that are true to your brand. You can also edit or change your brand’s logo and easily filter through all of your brand’s digital assets.

  • Digital asset management describes the practice of storing and managing creative digital assets for your brand. With marketing asset management software, you can store any digital assets you use and quickly retrieve them when you need them.

    Mailchimp’s digital asset management system is a digital marketing storage solution that doubles as a creative tool. Using our small business asset management software, you can keep track of your brand’s content in order to stay organized and strengthen future marketing campaigns.

  • Digital asset management marketing software is a system that streamlines the process of storing and organizing digital assets. Using Mailchimp's marketing asset management software, you can conveniently upload, edit, and store a wide variety of digital assets. This can make it easier to devise marketing campaigns and repurpose your brand’s content.

  • It’s important for any brand to engage in digital asset management for marketing. Between posting on social media, undertaking email marketing campaigns, and redesigning your company website, you’re sure to create, alter, and remove many digital assets. So where do all of those digital assets go?

    It would be unwise to permanently delete brand assets such as product images, campaign files, and graphics that were created especially for your brand. When you store your digital assets, you are able to better understand how your brand and your marketing strategies have progressed and grown. Additionally, you may want to repurpose images, graphics, and more for future campaigns.

    With digital marketing storage from Mailchimp, you can keep all of your digital assets in one centralized location. This way, you can stay organized and work toward creating a holistic brand image for years to come.