Make your brand’s message travel faster with digital ads

With our digital advertising software's powerful targeting options, you can reach the right user to your online store from Facebook, Instagram, and across the web with Google’s Ad Network.

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Find new people

Find those with similar interests as your contacts across advertising platforms.

Reach your contacts

You know what your audience likes—target them with ads they’re sure to act on.

Bring back site visitors

Retarget site visitors while they’re browsing on social channels or the web.

When you run online advertising campaigns through our ad tools, you can use your contacts to drive new people to your online store.

Facebook ads

Use our software to publish ads, then track what ads and messaging work for you.

Instagram ads

Sell faster by delivering the best of your product photography in your ads.

Recapture the attention of people who visited your site and bring them back at the right moment with retargeting ads built with our e-commerce ad platform.

Google remarketing ads

Turn site visitors into customers by retargeting them with display ads.

Facebook retargeting ads

Retarget website and landing page visitors while they’re scrolling on Facebook.

Instagram retargeting ads

Remind site and landing page visitors of your stuff while they're on Instagram.

FAQs

  • How do I use Mailchimp ads?

    Leverage our digital advertising platform to optimize advertising for your online store. You can run Google, Facebook, and Instagram ads through Mailchimp in order to reach a wider audience and further establish your brand.

    To create a Mailchimp ad, the first step is to connect to the digital advertising platform of your choice, whether that’s Facebook/Instagram Ads or Google Ads. Once your account has been connected to your preferred digital advertising platform, it’s time to choose the audience you’d like to target. You can choose to target your entire Mailchimp audience, an audience segment, or another specified group. You’ll also set a budget and schedule for your digital ad campaign.

    When it comes to the ads themselves, you can create your digital ads using Mailchimp. In our Ad Builder, you can add photos, GIFs, graphics, and more, along with a personalized message for your audience. You’ll also be given the opportunity to insert a link that redirects those who click on the ad to the page of your choice.

    Once you’ve completed the above steps, simply review your content, enter payment information, and submit your ad!

  • How to automate digital advertising

    Mailchimp enables you to automate advertising for your e-commerce store, making it easier for you to connect with the right customers at the right moments. You can set up automations that are triggered by customer actions or behaviors.

    For example, you can set up abandoned cart emails that encourage customers to follow through with a purchase or follow-up emails that allow you to re-engage with customers by asking for feedback or offering product recommendations.

  • What are digital marketing tools?

    Digital marketing tools are designed to promote a brand on digital platforms by expanding its reach, connecting with a wider audience, and engaging with shoppers through digital mediums. Mailchimp offers a suite of digital marketing tools that enable you to establish and grow your company’s online presence.

    Whether you want to build an email marketing campaign, design a sleek website, or review customer analytics, Mailchimp has the resources your company needs to remain competitive in the digital marketplace.

  • What is digital marketing automation?

    Digital marketing automation describes digital advertising software platforms and systems that allow businesses to automate some aspects of their digital marketing campaigns. Oftentimes, tasks that are tedious and repetitive can be automated in order to save your company time, energy, and money. For instance, you can use Mailchimp to automate tasks such as follow-up emails that are sent to customers after they complete a purchase, and which may ask for feedback or suggest other products.

  • What is e-commerce advertising?

    E-commerce advertising refers to marketing activities that lead online shoppers along a customer journey. Using e-commerce advertising platforms, business owners can create and publish digital ads that aim to reach a wide audience, drive traffic, and increase conversions. Using Mailchimp’s Customer Journey builder, you can create a customer journey for your business and implement an e-commerce advertising strategy with this journey in mind.

Hero image for Your Cheat Sheet for Getting Ad Images Right

Your cheat sheet to optimize ad images

When you run Google, Facebook, and Instagram ad campaigns through Mailchimp, you can use your contacts to find new people who are likely to love your brand.

Get the cheat sheet